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Free Google SEO Tools to Help Increase Your Website Ranking

Free Google SEO Tools to Help Increase Your Website Ranking

Free Google SEO Tools to help increase your website ranking

In today’s competitive Digital World, most business owners are always looking to increase their website visibility and ranking on various search engines. As per the most recent survey conducted by many research centres, over 90% of user tend to search for information online and hance it is a must for business to plan and have a SEO strategy in place to compete and be successful.

Knowing which areas need improvement is crucial for developing an effective strategy as well. With Google’s suite of free SEO tools, such as Page Speed Insights and Webmaster Tools, website owners can easily analise their webpages and pinpoint any issues or areas of improvement.

Finally, there are numerous other resources available through Google that can assist with optimising your website even further. From using AdWords Keyword Planner to identify relevant keywords to tracking progress with Analytics – all of these features provide invaluable insights into how you can improve upon your existing SEO practices. The next section will cover each tool individually so that readers know exactly what they offer and how they can benefit from incorporating them into their overall digital marketing strategy.


Google Analytics

Google Analytics

Google Analytics is an invaluable tool for website owners that provides insightful data about audience behaviour. It offers comprehensive insights into the user experience and helps to determine what works well and where improvements are necessary. The platform also allows users to set goals, track conversions, create reports, and more. Additionally, Google Analytics enables users to monitor performance across devices so they can optimise their websites accordingly.

The main purpose of Google Analytics is to provide detailed information regarding how visitors interact with a website. This includes tracking page views, time on site, bounce rate, exit pages, referral sources, organic search terms used to find the site, and much more. All this information can be used to identify potential areas for improvement such as content that needs updating or features that need enhancing in order to boost engagement levels. Furthermore, by viewing trends over time it is possible to establish which strategies have been successful and adjust tactics accordingly.

By leveraging the power of Google Analytics webmasters can gain valuable insight into how their websites are performing and make informed decisions based on real-time analytics data. With a better understanding of visitor habits it is possible to optimise campaigns and take advantage of opportunities presented by emerging markets thus boosting online visibility and increasing revenue potential.


Google Search Console

The journey from Google Analytics to Google Search Console is a natural progression for SEO practitioners. It allows them to gain an understanding of how their website appears in search results and the keywords that are used in searches, as well as optimising content for improved visibility.

Google Search Console is one of the most powerful tools available to help with improving organic rankings on Google. It provides detailed performance data about websites, such as impressions, clicks, and average position. This can be useful when deciding which areas require optimisation or additional focus. Additionally, it highlights any issues that may be impacting ranking positions negatively, such as crawling errors or malware warnings. All this information can provide valuable insight into what changes need to be made so that websites appear higher up in SERPs (Search Engine Result Pages).

Apart from keyword tracking and technical analysis capabilities, the console also offers rich insights into link building opportunities by providing webmasters with comprehensive backlink profiles and anchor text analytics. Through its Link Building Tool feature users can monitor who links to their site and explore new options for obtaining quality backlinks – both essential components of a successful SEO campaign.


Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is a free online tool that can be used to help increase website ranking. It allows users to research and analise keyword trends, as well as create new keyword lists. With the Google Keyword Planner, it is possible to identify high-value keywords for content optimisation and search engine marketing campaigns. This data can then be applied directly in SEO strategies, helping websites rank higher on search engines such as Google.

The planning process begins with selecting an objective for the campaign, which could include increasing visibility or driving more traffic to the site. Once this goal has been established, the user can begin researching relevant keywords within their industry by using filters like location and competition level; these metrics allow them to narrow down potential topics of interest while discovering related terms they may have overlooked previously. After narrowing down a list of target words and phrases, users are able to observe results such as estimated searches per month, cost-per-click values, local monthly searches (for localised campaigns) among other data points that factor into how successful any given term might be if implemented in an SEO strategy.

In addition to providing helpful insights about each individual word or phrase included in the analysis period, Google’s Keyword Planner also provides suggestions for alternative terms that may provide better results based on past performance. Using its vast collection of historical data from billions of searches made daily across its properties worldwide, alongside machine learning capabilities –users are able to gain access up-to-date information about what works best when attempting to optimise content for maximum exposure on SERPs (Search Engine Results Pages).


Google Trends

Having discussed the Google Keyword Planner, it is now important to examine what tools are available from Google that can help with website ranking. One of these helpful tools is Google Trends which allows for an analysis of user search queries in order to understand how a particular keyword or topic has evolved over time. This tool can be used to determine if there are any trends within a given industry and whether those trends could influence content creation strategies.

Google Trends offers users multiple reports including web-based searches, related topics, rising searches, as well as geographical locations where certain keywords have been searched more frequently than others. It also provides data on compare multiple terms at once in order to track the relative popularity of each term. This type of information is valuable when creating high quality content tailored towards specific demographics while still being able to monitor changes in user interest levels.

The ability to analyse this type of data helps create better marketing efforts and improve overall visibility online by targeting potential customers who may not otherwise find your site. Additionally, it aids SEO experts in understanding what people are actually looking for when they make inquiries about different topics or products so that you can provide them with relevant and accurate information quickly and easily. With such reliable insight into consumer behaviour, businesses can develop effective campaigns that will optimise their chances for success on the internet.


Google Pagespeed Insights

Google PageSpeed Insights is a free tool that can help webmasters to optimise their website’s page loading speed. It provides detailed information about the performance of each webpage and offers suggestions for improvement. With the help of this tool, webmasters can identify areas where their pages are slow or underperforming and make necessary changes to improve them. This will ultimately result in better user experience, improved search engine rankings, and increased traffic.

Symbolically speaking, Google PageSpeed Insights is like a magnifying glass through which webmasters can see all the minute details that could be affecting their website’s performance negatively. Once these issues have been identified, they need to take actionable steps towards rectifying them quickly and efficiently so as not to affect the overall ranking of their website in the long run.

The first step with using Google PageSpeed Insights is analysing your site’s performance on both desktop computers and mobile devices. By doing this, you can get an accurate picture of how well your pages load on different platforms and then work to address any issues related to responsiveness or compatibility across multiple browsers/devices. Afterward, it becomes possible to assess individual elements such as HTML code structure, image sizes, content delivery networks (CDN), server-side optimisation techniques etc., enabling further improvements through targeted optimisation efforts.

In short, Google PageSpeed Insights provides invaluable insight into website performance metrics allowing webmasters to pinpoint exactly what needs fixing in order to maximise ranking potential – making sure no stone remains unturned when striving for success online!



The need for good SEO practices is evident. It has become a cornerstone of success for any website, as it helps to increase visibility and rankings on search engine results pages (SERPs). Without the use of effective tools, websites can be left behind in obscurity.

Fortunately, Google offers several free SEO tools which provide invaluable insights into your site’s performance. These include Analytics, Search Console, Keyword Planner and Trends – all designed to help you keep track of how well your website is performing. Additionally, PageSpeed Insights provides recommendations that can significantly improve page loading times – an important factor when it comes to ranking higher in SERPs.

So if you’re looking to make sure your website stands out from the competition and doesn’t get lost among the millions of other sites online – take advantage of the wealth of knowledge offered by these great Google SEO tools! With their help, you’ll be able to maximise your chances at achieving optimal visibility and increasing your overall web presence.